Fatima set up her HR business HR2o in 2008. She is passionate about developing the educational side since this is where she believes she can make a real impact in Jordan. However she needs to build the commercial side. Her business plan is targeted at the SME level and she wants to establish a good reputation as a leading HR provider.
The focus of the business is:
· Organisational evaluation
· Performance Management Systems
· Personal assessment tools eg MBTI
· Intrepreneurship
· Talent Management
· Educational tools for the development of young people
Her challenges this year are marketing and moving into offices as well as finding the right balance as a mother of young children. She has one full time partner, Ismael Mouradi, who works closely with her on a day to day basis.
She welcomes the opportunity of working with a mentor to guide her through the step by step process of developing her business and to provide technical and personal support.
