Here you can watch two short video clips that bring to life examples taken from C.K. Prahalad’s “The Fortune at the Bottom of the Pyramid” Eradicating Poverty Through Profits.
Both clips provide strong evidence that engaging the poor as customers and suppliers presents an exciting – and significant – opportunity to establish new paradigms to bring genuine social change in economically sustainable ways.
Aravind eye training hospital, India – 7 minutes
Patrimonio Hoy, Mexico – 4 minutes
About Linda Parkinson-Hardman
Linda Parkinson-Hardman is a social media strategist and website developer with Internet Mentor and the Founder and CEO of the Hysterectomy Association. She worked with the Mowgli Foundation between February 2009 and August 2011 managing their social media accounts and strategy, she still takes responsibility for the website and it’s hosting providing support to the staff team.
